Dove released a new commercial this week that features Shea, a transgender mom.

“Moms are redefining what it means to be a ‘good mom.’”

The ad begins with text reading, “Moms are redefining what it means to be a ‘good mom,’” as it depicts mothers of all races, sexual orientations, and careers. Shea and her partner are a lesbian couple who are both raising their son as mothers. “We are both his biological parents,” says Shea. “You get people that are like, ‘What do you mean? You’re the mom?’ We’re like, ‘Yep. We’re both gonna be moms.’ ” She later adds, “There’s no one right way to do it all.”

Doves Real Moms Ad Features a Transgender Mother-2-Transgender Universe - Dove released a new commercial this week that features Shea, a transgender mom.
(Screenshot: Dove/YouTube)

The spot features six mothers in total, and they are each raising their babies in different ways showing there is not a single right way to be a mother. It also features a mom who is raising her son on a ranch, a stay at home mom, a rock climbing mom and one who break dances. Though all the women live completely different lives, they are all good mothers.

The ad from Dove is just the latest in a trend depicting transgender moms in advertising. Just recently, Vicks released an ad in India that showcased a mother’s struggle to legally adopt her daughter.

  • Kira Wertz

    This ad was first brought to my attention by a right-wing site that my flipboard app fed me based on my “transgender” search term. Obviously I was appalled by the site’s opinion, misgendering, and the comments were a train wreck. Any visibility is good visibility in my opinion, but I guess it goes to show that you cannot be visible without experiencing some level of hate.

    It’s overwhelming that people who don’t know us have formed opinions about us without ever trying to have a civil dialog with us. What truly amazes me, is how the easiest thing to do is to say nothing and go on with your life. But for some bizarre reason, the internet goads people into starting a conversation that they have no actual investment in. It simply boils down to people living a lonely life whom need to feel validated by an anonymous form of communication. And unfortunately, you will get more interaction by being a jerk/sensationalist, than just being a supportive an open minded human being. The latter of with is literally what Jesus would do.